Marketing Strategist, Author, Speaker
Jane Schloth, MBA
CEO & Founder
Rick has been a pioneer in the Direct Response advertising industry since the early 90's, and has used Brand Response strategies to help build many iconic brands from scratch such as Juiceman, Sonicare, The George Foreman Grill, OxiClean, Clarisonic, Rug Doctor, Momentus Golf and many others. Rick has helped take companies like GoPro from a start-up to over a billion dollars in sales in just a few short years.
Author, Entrepreneur, Spokesperson and Market Strategist, Rick enjoys working with and learning from other entrepreneurs. Rick continues to be on the cutting edge of new Brand Response advertising campaigns, creating and implementing innovative cross-platform strategies that utilize the basic tenets of direct marketing and its ROI approach. He is a leader in utilizing video as a powerful, effective differentiator for consumer brands.
Rick's latest book "Building Billion Dollar Brands" has recently been released and is available at Amazon.
Jane is another Direct Response advertising veteran who had the great fortune to meet Rick in 1990 and witnessed first-hand his role in fueling the juicing craze that dominated the early 90's via the Juiceman Juicer brand. Since that fateful meeting, Jane has been an integral partner with Rick in all areas of marketing and advertising with a particular focus on operations, forecasting and ROI metrics.
Having worked on the back-end operations for campaigns, Jane is an exceptional ‘ hands on” project manager who coordinates full lifecycle advertising and marketing campaigns from concept to strategy , execution and roll out. She has the ability to work on daily tactical responsibilities while keeping the 30,000 foot overarching brand strategy in mind. Jane is a Boston area native that is a two-time graduate of her Alma Mater, UMass Amherst. She received her Bachelor of Science in Human Nutrition in 1987 and 20 years later returned to UMass Isenberg's School of Management to earn her MBA with a focus on Consumer Marketing and Advertising.