~D2C Marketing Strategy
~Virtual CMO Role/Consulting
~Media Buying (TV & Online Ads)
Create Sales & Build Your Brand with Proven, Effective, & Powerful ROI
Direct Response Video Marketing Strategies Used Across Multiple Channels
What WE Can Do For YOU
YOU have a consumer product that you are looking to launch or grow sales. WE will set up a FREE preliminary Zoom call with YOU to find out everything about your product, your vision, and your goals. This is a “get to know you” meeting. Usually after this call we will each know if working together is a good fit and if we can help YOU reach your goals. YOU will leave this call knowing more about marketing your product than you did before.
Based on this call if YOU decide to engage us, WE will put together for YOU a comprehensive D2C marketing plan with timelines and budgets. YOU can use this plan to raise funds or if you are already funded, we will start to implement your plan immediately.
WE have been in D2C marketing for over 30 years and know and work with the TOP venders for every discipline needed to implement your plan. WE will manage all the vendors used on your project, like a conductor overseeing all the musicians in an orchestra.
Every case is different, but some of the things WE will do for YOU are:
Review your website to make sure it converts correctly (CRO), add SEO if needed,
Set up and optimize your Amazon store, add PPC ads to your Amazon listings,
Create and implement Facebook, Instagram, YouTube, and TikTok ads.
Start a highly focused PR campaign,
Create and run direct response television ads,
Manage all aspects of your marketing campaign.
Everything WE do is under the “umbrella of direct response”, so YOUR advertising pays for itself while creating sales and brand awareness for YOUR product.
Are YOU interested in getting started? Give US a call, its FREE!
Make Us A Part Of Your Team
Jane Schloth, MBA
CEO & Founder
Jane is Direct Response advertising veteran who had the great fortune to meet Rick Cesari in 1990 and witnessed first-hand his role in fueling the juicing craze that dominated the early 90's via the Juiceman Juicer brand. Since that fateful meeting, Jane has been an integral partner with Rick in all areas of marketing and advertising with a particular focus on operations, forecasting, go-to-market strategies and ROI metrics.
Having worked on the back-end operations for campaigns, Jane is an exceptional ‘ hands on” project manager who coordinates full lifecycle advertising and marketing campaigns from concept to strategy , execution and roll out.
Rick has been a pioneer in the Direct to Consumer(D2C) marketing industry for 30 years. He has used direct response strategies plus video marketing, to help build many iconic brands, products like, The Juiceman, Sonicare, The George Foreman Grill, OxiClean, Clarisonic, Rug Doctor, Momentus Golf, The GoPro camera and many others.
Rick’s strategies have helped grow four companies from start-ups to over a billion dollars in sales. These case studies are outlined in his book, "Building Billion Dollar Brands", His 3rd book, “Video Persuasion” teaches people how to use video to create authentic testimonials and grow their business, and his newest book, "The Amazon Jungle", shows sellers how they can successfully launch products on Amazon
Our Latest Success Story
Dormeo N.A., LLC. engaged Direct Branding to create their half hour Direct Response TV Advertisement to educate consumers on their Octaspring technology for their premium mattress toppers. In just 13 months, Dormeo went from $0 to $40M!
Over 30 years of creating highly successful, Direct Response Marketing Campaigns. Our proven ROI-focused marketing approach generates sales and brand awareness. We've help build some of the nation's most iconic brands through our ROI-focused, effective and proven marketing approach. Today, we leverage our years of expertise to help small to mid-size consumer brands build real value and sustainable growth. Whether you have a 3, 5 or 10 year exit plan or your goal is to be a market leader in your category - we can help.
Want More Industry Insider Info? Be sure to Check out these books by Rick Cesari on sale at Amazon.com